MARINE MARKETING
We have lots of experience working with marine clients including yacht brokers, yacht charter companies, boat repair engineers, outdoor clothing brands and race yacht teams. Whether you need detailed descriptions of your marine products for an ecommerce website, interesting articles for your sailing holiday blog or feature length articles for your brand magazine, we have the specialist marine knowledge to make sure your copy is credible, will cut through the noise and help you to achieve results.
COPYWRITING
Copywriting can take many forms; from product descriptions and guides, to information on your services, compelling articles and landing pages. Good copy should bring your online and offline communications to life and make sure you stand out from the crowd. This is especially effective within the marine industry where customers are looking to be inspired as well as informed.
CONTENT MARKETING
You've probably heard of the phrase 'content is king' and it's one that's not going to go away any time soon. Filling your website with lots of interesting, exciting and relevant content such as blogs, articles, product guides, infographics, and beautiful imagery will make sure you stay ahead of the competition and drive your customers to take action whether it's buying a product or making an enquiry.
WEBSITE MANAGEMENT
Keeping your website fresh and up to date is vital if you want to keep your visitors engaged. It is also very important for your search engine rankings. We'll regularly monitor your website traffic and optimise the copy, images, layouts and navigation to make sure it works as well as it possibly can to attract visitors and drive conversions.
SEO
Scrambling to get to the top of search engine rankings can be tough, especially in the competitive marine industry, but there are many opportunities to be had across the field. From making sure web pages are fully optimised for key search terms to publishing interesting and helpful blogs about your products and services, we have lots of tried and tested techniques that will get you out in front of the pack.
PRODUCT DESCRIPTIONS
Shopping online is becoming ever more the norm for marine consumers who want products delivered to their doorstep with minimal hassle. In this virtual world, whether you are selling a sailing holiday of a lifetime or marine safety kit that will save lives, making sure that the words used to describe your products or services are precise, detailed and inspiring is vital.
ARTICLE WRITING
Whether you need a feature length article on how your product works or want to provide tips on the best sailing destinations in the world, we have the know-how to research a variety of marine related topics and write credible and well informed articles that will inspire and evoke action.
FIND OUT MORE
Contact us to find out more about how we could help you to promote your marine based business or brand.
Email info@fp-marketing.co.uk.